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What does this mean for email marketers?įirst things first: Don’t panic. For example, if you use the Apple Mail app on your iPhone to open your Gmail or work email, then the Mail Privacy Protection feature will hide your IP address and your location, and email senders won’t even know whether you really opened their email or not. Once enabled, this feature protects users’ data on all emails opened through the Apple Mail app, regardless of the email service. Email marketing experts predict that within 6 months of launch – in this case by Ma– about 90 percent of Apple Mail app users will likely have opted into Mail Privacy Protection, based on adoption rates of the previous iOS 14 update. How does Mail Privacy Protection affect email recipients?Įmail recipients who use the Apple Mail app must opt in to enable the Mail Privacy Protection feature, which became available to iOS 15 and iPadOS 15 devices as of September 20, 2021. This means companies can’t connect those email recipients to their other online activity, nor determine their location, nor accurately determine open rates. Mail Privacy Protection prevents email senders from seeing the IP addresses of Apple Mail app users.
Email protection for mac mac#
It’s an email feature available to those who use the Apple Mail app to access their email on Apple devices, including iPhones, iPads, Apple watches and Mac computers. Mail Privacy Protection is part of Apple’s initiative to help users take control of their own data. So, let’s take a look at what you need to know about Mail Privacy Protection, how it affects the email marketing data your business tracks and collects, and what you need to do now to adapt the way you manage and evaluate email marketing. SproutLoud Senior Content Marketing ManagerĪpple launched its new Mail Privacy Protection feature as part of the recent iOS 15 update, and it’s having an impact on email marketing for businesses across all industries, from major category-leading brands to SMB resellers in local markets.